2021. Billie Eilish was about to launch 'Happier Than Ever' and Beat Saber had built a custom environment straight out of her new music video.
Instead of making a trailer about it, we invited Billie fans to gather in an abandoned 50s theater in Hollywood and let them play 'Happier Than Ever' on a screen that took up the whole wall.
Outside, we built billboards across major US Cities with a secret. Album artwork by day. But after dark they became huge glowing neon signs, the visual language of Beat Saber lighting up city streets.
Role Group Creative Director | Meta in-house
Partner Robbin Ingvarsson
Billboards by day. Neon signs by night.
