A man so untethered, the city itself becomes his playground.
Wireless charging in the new AirPods meant even more freedom of movement.
We built a 20,000 square foot city on a hangar floor, suspended six feet in the air, so we could bury trampoline systems underneath it.
The whole set was a stage for one idea: a man so untethered by his Airpods, the city itself becomes his playground.
No glue was added to the man's Airpods.
Role Creative Director | TBWA\ Media Arts Lab
Partner Robbin Ingvarsson
Creatives Imen Soltani, Saulo Rocha
Directed by Oscar Hudson
“Bounce”
For social, we created bespoke content where our main character bounced out of frame.
All shot practically.