QWERTY is the name of the standardized layout of keys. It was introduced 130 years years ago and keyboards might have gotten lighter and smoother, but how we interact with them haven’t changed much. So, to introduce the new touch bar on MacBook Pro, we created a film that takes us on a ride through the history of the keyboard.
Agency: TBWA / Media Arts Lab
Role: Creative Director
The new iPhoneX is the most prescient, different and revolutionary product in its category. So we decided to let it speak for itself and dazzle the world with this small global film.
Agency: TBWA / Media Arts Lab
Role: Creative Director
While technology gave us access to all the music ever written, we forgot what matters most is how we listen to it. So we partnered with iconic music artists to remind people that technology can not only help us listen more, but also listen better. These films became the epicenter of the Sonos global campaign.
Agency: 72andSunny
Role: Copywriter
In homage to the national team, Nike designed yellow third uniforms for its sponsored clubs. But in a country where football fans love their clubs more than their mothers, the shirt itself was a reason for controversy. Our answer was a question: Do you love your club more or your national team?
The campaign proposed a series of contradictory questions. The illustrations featured the famous national mascot, the canary, and the mascots of each team.
Agency: Wieden + Kennedy
Role: Copywriter
A Facebook connect installation that travelled around music festivals, where music lovers from all genres had the chance to bring their own dancing style in front of a camera.
Agency: Wieden + Kennedy
Role: Copywriter
This print ad responds to all the mounting criticism of the Brazilian national football team during the upcoming weeks to the 2013 FIFA Confederations Cup. The ad was released the day after the team beat Spain in the final of the tournament.
Agency: Wieden + Kennedy
Art Director: Eddy Guimaraes
Writer: Kako Mendez
We were given the lightest, fastest and most dangerous boot in the market to sell during the last months of the Champions League tournament. But the task was also to create excitement around young footballers to keep chasing their dreams.
The execution consisted of a map-based game, played online through social networks, that puts your ‘fast’ skills to the test. Players had the choice of twelve European Champions League cities to start building their legend. The idea of the game is to lay down a territorial challenge to other players online, by selecting your favorite dangerous moves. The game merges video game with real-life experience, as real territory is conquered through a map-system similar to Google Maps.
Agency: 180 Amsterdam
Role: Copywriter
CEO”s only talk in numbers, facts and stats. But in this commercial, they use poetry to sell the city of Amsterdam and attract new businesses from all over the world.
Agency: Pindakaas
Art Director: Erick Galvan, Eddy Guimaraes
Writer: Kako Mendez, Jomi Rivera
Director: John Doe Amsterdam
Young people don't donate blood, but they are the one's who can help those in need the most. The assignment was to do something about it. We created a fashion brand in which items can only be purchased with blood, turning donating blood into something cool and sexy. A fashion collection of unique pieces was created by 18 selected designers. The pieces were showcased in a catwalk during the Amsterdam Fashion Week 2010.
Agency: The Soon Institue
Art Director: Eddy Guimaraes
Copywriter: Kako Mendez
School food sucks. Unless you go to St Patrick's English School in San Sebastian. In fact, the croquettes served at the lunch room are one of the best life memories students take away from their childhood. So to celebrate the school's 40th anniversary, we turned their acclaimed star dish into a brand: St Patrick's Croquettes. Feeding good values since 1977.
The official video featured school staff, students and ex-student local star Miriam Cabeza. It immediately ignited the conversation around the local community. Parents, teachers, students and ex-students reconnected on social media, sharing their fondest memories through #lascroquetasdelsanpa
The croquettes sold out in less than 24 hours. It took three extra batches to satisfy the demand of hungry ex-students. All the money went to education causes in undeveloped countries via Red Cross Spain.
Agency: Robin Advertising
Role: Creative Director | CW
The assignment was to create a concept that could work acrossall media and highlight the essence of what Discovery Channel does.
Agency: Miami Ad School
Role: Copywriter
Student D&AD Award.
