Kako Méndez
Senior Creative Director at Airbnb
Nike "Find Your Greatness" (Brazil)
The brief was to bring to life the Nike "Greatness" campaign through the lens of Brazil.
In a country with a strong belief in fate and predestination, it might be easy to believe
that greatness is handed down to only a few. But this campaign provoked
the new generation of athletes by stating exactly the opposite point of view.
The campaign won a Bronze Award at El Ojo de Iberoamérica Festival.
TV - "Fate"
Keep scrolling down to see all the work of this campaign.
Online Films
We created small films out of each athlete's story which could be watched online.
Here are some of them. To watch all of them click here.
"Fighter Girl"
"Young Pelé"
"Audience"
"Altinha"
"Hours"
Social Media
The campaign started with a written manifesto on Nike's Facebook page.
TRANSLATION: GREATNESS DOESN'T CARE ABOUT WHO YOU ARE. ONLY ABOUT WHO YOU WANT TO BECOME.
TRANSLATION: SOMETIMES GREATNESS DOESN'T COME. SO YOU JUST GO.
TRANSLATION: GREATNESS HAS THE SIZE OF YOUR WILL.
TRANSLATION: GREATNESS DOESN'T CHOOSE YOU. YOU CHOOSE GREATNESS.
OUTDOOR
TRANSLATION: GREATNESS DOESN'T NEED LUCK. JUST SWEAT.
TRANSLATION: GREATNESS CALLS FOR GREATNESS.