Nike "Find Your Greatness" (Brazil)
The brief was to bring to life the Nike "Greatness" campaign through the lens of Brazil.
In a country with a strong belief in fate and predestination, it might be easy to believe
that greatness is handed down to only a few. But this campaign provoked
the new generation of athletes by stating exactly the opposite point of view.
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The campaign won a Bronze Award at El Ojo de Iberoamérica Festival.
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TV - "Fate"
Keep scrolling down to see all the work of this campaign.
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Online Films
We created small films out of each athlete's story which could be watched online.
Here are some of them. To watch all of them click here.
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"Fighter Girl"
"Young Pelé"
"Audience"
"Altinha"
"Hours"
Social Media
The campaign started with a written manifesto on Nike's Facebook page.
TRANSLATION: GREATNESS DOESN'T CARE ABOUT WHO YOU ARE. ONLY ABOUT WHO YOU WANT TO BECOME.
TRANSLATION: SOMETIMES GREATNESS DOESN'T COME. SO YOU JUST GO.
TRANSLATION: GREATNESS HAS THE SIZE OF YOUR WILL.
TRANSLATION: GREATNESS DOESN'T CHOOSE YOU. YOU CHOOSE GREATNESS.
OUTDOOR
TRANSLATION: GREATNESS DOESN'T NEED LUCK. JUST SWEAT.
TRANSLATION: GREATNESS CALLS FOR GREATNESS.