In a country with a strong belief in fate and predestination, it might be easy to believe
that greatness is handed down to only a few. But this campaign provoked
the new generation of athletes by stating exactly the opposite point of view.
The campaign won a Bronze Award at El Ojo de Iberoamérica Festival.
Keep scrolling down to see all the work of this campaign.
We created small films out of each athlete's story which could be watched online.
Here are some of them. To watch all of them click here.