Heineken Brazil reached 1 million friends on its Facebook fan page.
And we decided to celebrate this achievement with the help of our fans.
For each Like we received during the day, we blew up a balloon in the
office of the Heineken headquarters of Sao Paulo.
The campaign won a One Show Award, Gold Award at Wave Festival,
a Silver Award at ABP (Brazilian Association of Advertising)
Keep scrolling down to see all the work of this campaign.
As fans liked and commented on the post, we replied with videos in real time,
spicing up the conversation and spreading it around the Web.
Here are a couple of the videos that show how this busy day evolved at the Heineken headquarters.