An invitation FOR Billie’s fans to experience her music in a whole new way.

First, we launched a music video featuring a group of her fans gathered in an old abandoned theater to play her new single, "Happier Than Ever", on Beat Saber.

BILLBOARDS DURING THE DAY, NEON SIGNS DURING THE NIGHT

Billboards in major cities appeared as Billie Eilish album promotion during the day, but in the evenings a hidden neon layer was turned on to reveal the Beat Saber collaboration, inviting people to experience a new side to Billie’s music.