Adidas "Danger Makes Legend"

We were given the lightest, fastest and most dangerous boot in the market

to sell during the last months of the Champions League tournament. But the

task was also to create excitement around young footballers to keep chasing their dreams.

The execution consisted of a map-based game, played online through social networks,

that puts your ‘fast’ skills to the test. Players had the choice of twelve European Champions League

cities to start building their legend. The idea of the game is to lay down a territorial challenge

to other players online, by selecting your favorite dangerous moves. The game merges video game

with real life experience, as real territory is conquered through a map-system similar to Google Maps.

Scroll down to see all the work of this campaign

Web / Social media

Here are a few examples that show how the game worked.

This is an example of the user's experience.