A brand campaign that highlights the many benefits of Airbnb stays over hotels.

Beat Saber is a VR rhythm game on Meta Quest 2 where you slash glowing neon cubes to the beats of your music. To announce the arrival of Billie Eilish to this game, we wanted to capture the attention of Billie Eilish fans, who are mostly unfamiliar with VR.

Role: Group Creative Director | CW

Apple was arriving late to the party in the smart speaker category, currently owned by other brands. We needed to embed HomePod in the heart of music culture and position it as a high-fidelity, high-performance smart speaker to demonstrate the emotional power of Apple’s ecosystem through hardware (the all new HomePod) and software (Siri + Apple Music).

1 x Grand Prix Cannes Lions

2 x Gold Cannes Lions

2 x Silver Cannes Lions

1 x Bronze Cannes Lions

4 x Yellow Pencils D&AD

1 x Graphite Pencil D&AD

1 x Wood Pencil D&AD

1 x Grand Clio Award

2 x Gold Clio Awards

3 x Silver Clio Awards

5 x AICP Awards

Agency: TBWA\ Media Arts Lab

Role: Associate Creative Director | CW

AirPods with wireless charging and hands-free Siri makes everyday life feel a little bit less tied down. This campaign captures the feeling of being untethered by transforming one man’s mundane commute to work into a musical gravity defying experience.

Agency: TBWA\ Media Arts Lab

Role: Creative Director | CW

For too long, gamers have been confined to passive eye-hand coordination habits in seated position and flat graphics on squared screens. Quest 2 takes the gaming experience to a whole new level by fully immersing your mind and body in the virtual world.

To launch Meta’s new VR headset, we created a campaign that claimed body movement as the new, most exhilarating form of playing, whether it’s shooting down zombies, climbing up mountains or going on space adventures.

Agency: Meta (in house) & TBWA \ CHIAT DAY NY

Role: Group Creative Director | CW

”We’re at a stage now where there is more information available about you online, and on your phone, than there is in your house.” — Tim Cook

People still think that their privacy can only be invaded by hackers. Truth is, the biggest threat to their private life are the corporations that have access to the data on their phone, without their knowledge or consent. We wanted to shine a light on this sensitive issue by examining our everyday behavior when it comes to our privacy in our lives, ultimately reminding people that privacy on our phones should matter just as much.

Agency: TBWA \ Media Arts Lab

Role: Creative Director | CW

Apple has a long history of deeply caring about the user’s privacy. A core value ingrained in every product they design. And a basic human right that has been ignored by most tech companies (until recently). So we created a first-ever campaign that established the tone and basic principles of privacy-first tech and the value that it brings to our everyday lives.

Agency: TBWA \ Media Arts Lab

Role: Creative Director | CW

Apple's new MacBookPro wasn't just another product launch. It was an opportunity to remind people the brand's core mission: ”Apple isn’t making boxes for people to get their jobs done. Apple, at the core, is that we believe that people with passion can change the world for the better.” – Steve Jobs

2 x Bronze Cannes Lions

1 x Graphite Pencil D&AD

2 x Wood Pencils D&AD

Agency: TBWA/Media Arts Lab

Role: Associate Creative Director | CW

All it takes to make someone’s holiday is to make something that comes from within.

Agency: TBWA \ Media Arts Lab

Role: Creative Director | CW

Ever since iTunes and iPod, music has always been essential to improving Apple’s hardware + software ecosystem. The new Apple Watch Series 3 was built around that same principle. This global launch film conveys the freedom to move around in your everyday life when you can stream 40 million songs from your wrist.

Agency: TBWA\ Media Arts Lab

Role: Associate Creative Director | CW

Things feel bigger on the largest iPhone screen ever.

Agency: TBWA/ Media Arts Lab

Role: Creative Director | CW

Introducing the longest lasting battery on an iPhone ever. So powerful it can outlast you.

Agency: TBWA \ Media Arts Lab

Role: Creative Director | CW

To launch the new lighter iPad Pro with the accompanying floating Magic Keyboard, we let a friendly hummingbird explore every aspect of the device to highlight the different features.

Agency: TBWA / Media Arts Lab 

Role: Creative Director

Apple revolutionized the music industry with iTunes in the early 2000's, when anyone with a computer could purchase songs and build their personal digital music library. But as iTunes evolved into a full streaming service, the iconic music note became something more than just a symbol.

So, to refresh the way Apple Music communicated, we created a global visual language revamping the iconic music note symbol to showcase everything Apple Music is: 45 million songs, curated playlists, music videos, interviews and more.  

Agency: TBWA / Media Arts Lab 

Role: Creative Director

Every time you kill an opponent in Call of Duty you see a "killcam", the replay footage of that victory. Ever wonder who is the guy holding that camera? Meet Randall Higgings: Killcameraman.  The campaign kicked with a film to stoke COD fans about Advanced Warfare's four new maps. It followed with the World's First Video-Game Footage Festival, hosted by the very own Randall Higgins, where gamers could submit their own "killcams" after taking an opponent down while playing Advanced Warfare.

Agency: 72andSunny 

Role: Copywriter

The Coca-Cola global campaign for the 2014 FIFA World Cup celebrated the power of football in the world by giving a special surprise to some very deserving individuals driven by an incredible passion for football. 

Agency: Wieden + Kennedy

Role: Copywriter 

If there is one true hero in Brasil is the legendary Formula 1 driver Ayrton Senna. This film uses one of his most famous quotes to inspire the whole nation during 2014 World Cup. The film ran during the break time of the opening game.

Agency: Wieden + Kennedy

Role: Copywriter

There is no final whistle, no finish line, no finish anything. You play, you win, you loose, but your greatest stage is your next game. This film was launched after the final whistle of the World Cup 2014, featuring athletes on their journey to Rio 2016. 

Agency: Wieden + Kennedy 

Art Director: Mihail Aleksandrov, Edgard Guimaraes

Writer: Kako Mendez, Luiz Filipin

Director: Nico Perez Veiga

The brief was to bring to life the Nike "Greatness" campaign through the lens of Brazil. In a country with a strong belief in fate and predestination, it might be easy to believe that greatness is handed down to only a few. But this campaign provoked the new generation of athletes by stating exactly the opposite point of view.

Agency: Wieden + Kennedy

Role: Copywriter

1 x Bronze Award at El Ojo de Iberoamérica Festival.

Call of Duty wanted to stoke the gaming community to introduce the third game of the Black Ops franchise, which took place in 2065. We made up a world not far from the one we know. A world where our own choices lead us to an improved version of humanity, with its logic aftermaths. 

With no paid media, "Ember" reached more than 10 million views in less than a week. 

Agency: 72andSunny

Role: Copywriter

Heineken Brazil reached 1 million friends on its Facebook fan page. And we decided to celebrate this achievement with the help of our fans. For each Like we received during the day, we blew up a balloon in the office of the Heineken headquarters of Sao Paulo.

As fans liked and commented on the post, we replied with videos in real time, spicing up the conversation on social media.

1 x Gold Award Wave Festival

1 x Silver Award ABP (Brazilian Association of Advertising)

Agency: Wieden + Kennedy

Role: Copywriter