There are things only great sound and music can do.

Like making a four-hundred-square-foot apartment expand impossibly to the beat of an unreleased Anderson .Paak banger, helping a frazzled worker, played by FKA Twigs, escape the daily hamster wheel and getting Spike Jonze to film it all in real, ribbon-laced Technicolor.

Apple was late to the home speaker party. Rather than getting into product feature wars, we tried to search for truth: great sound can change our perception of space. A small room doesn't feel small if it’s filled with great sound. It happened to be the best argument the brand could make to introduce the spatial and expansive sound of the new HomePod.

Role Associate Creative Director | TBWA\ Media Arts Lab

Partner Robbin Ingvarsson

Directed by Spike Jonze