Group Creative Director with 20 years of experience in advertising across global markets, including Europe, the US, and LATAM.
He has worked at some of the world’s leading advertising agencies, helped launch Wieden+Kennedy Brazil, and contributed to major in-house marketing teams such as Meta and Airbnb.
When he was nineteen, he started writing for the smallest TV channel on the planet.
By small, he means duct-taped Betacams with jerry-rigged flashlights and a daily news broadcast that opened with the weather forecast, unless there were rumors that the local football star had been caught ordering wine at a bar.
By “writing,” he means you had eight hours to find something interesting, script it, shoot it, cut it with analog paraphernalia, and mix it before it went on air.
Then he started doing more or less the same thing, but for brands like…
Airbnb, Apple, Meta, Nike, adidas, Coca-Cola, Call of Duty, Heineken, Sonos, Ciroc, Desperados, Sony, Smirnoff, Halls, Amstel, Emirates Airlines, I Amsterdam, among others.
Say hi at elkakomendez@gmail.com