72 artists. All music genres. One iconic note.
We collaborated with 72 musicians across all genres and styles to create bespoke artworks, integrating the iconic Apple Music note at the center of each story. From upcoming artists to big names in musical stardom.
Role Associate Creative Director | TBWA\ Media Arts Lab
Partner Robbin Ingvarsson
Directed by BUCK
This new visual language offered a gateway to exclusive content and allowed the brand to own key moments in music culture, such as music festivals, album launches, content releases and other events in the calendar.