In 2019, no tech brand was talking about this. Apple had always cared.

Since Steve Jobs introduced the first iPhone to the world, Privacy has been embedded at the core of the product. It’s not just a feature. It’s by design.

So when the world’s largest technology conference took place in Vegas, we reminded all tech brands (who never cared) about the importance to design products that protect this basic human right.

The campaign quickly shifted the conversation around the need for privacy in our tech devices.

Role Creative Director | TBWA\ Media Arts Lab

Partner Robbin Ingvarsson

Creatives Ben Bartles,Allison Murphy, Lindsay Cecero

Directed by Alexander Payne