Kako Méndez
Senior Creative Director at Airbnb
St Patrick's Croquettes
School food sucks. Unless you go to St Patrick's English School in San Sebastian.
In fact, the croquettes served at the lunch room are one of the best life memories
students take away from their childhood. So to celebrate the school's 40th anniversary,
we turned their acclaimed star dish into a brand: St Patrick's Croquettes.
Feeding good values since 1977.
Official Video
The official video featured school staff, students and ex-student local star Miriam Cabeza.
It immediately ignited the conversation around the local community.
Parents, teachers, students and ex-students reconnected on social media,
sharing their fondest memories through #lascroquetasdelsanpa
lascroquetasdesanpatricio.com
The croquettes sold out in less than 24 hours. But a new batch is on the way.
Feeding fond memories
