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Kako Méndez

Senior Creative Director at Airbnb

  • WORK
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  • Me

Nike "You Don't Choose"

In homage to the national team, Nike designed yellow third uniforms for its sponsored clubs.

But in a country where football fans love their clubs more than their mothers, the shirt itself

was a reason for controversy. 

 

Our answer was a question: Do you love your club more or your national team? 

 

This campaign proposed a series of questions. The illustrations featured the famous

national mascot, the canary, and the mascots of each team.

 

Print

Keep scrolling down to see all the work of this campaign.

Agency: Wieden + Kennedy

Art Director: Eddy Guimaraes / Pedro Izique / Arthur D'Araujo

Writer: Kako Mendez

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