The assignment was to create a concept that could work across
all media and highlight the essence of what Discovery Channel does.
"Small Things" was included in the students D&AD Annual Report.
The campaign was included in the D&AD Student Annual.
Chewing gum stuck on a bus stop and outdoor billboards.
We see different interesting facts and stories about the chewing gum handwritten on it.
An online platform that documents every day life, by encouraging people
to upload pictures about anything they want to know about, and providing
them with interesting facts and stories about it.
This website connects to social networks, so people can share any information
that they find interesting or useful with the world, and demonstrate that life can
be interesting when you look it from the right perspective.