• WORK
  • More WORK
  • Other kind of WORK
  • Me

Kako Méndez

Senior Creative Director at Airbnb

  • WORK
  • More WORK
  • Other kind of WORK
  • Me

Call of Duty  "Randall Higgins: Killcameraman"

Every time you kill an opponent in Call of Duty you see a "killcam", the replay footage of that victory.

Ever wonder who is the guy holding that camera? Meet Randall Higgings: Killcameraman. 

We created this film as a business card, so gamers got to know about him,

and of course the four new maps of Advanced Warfare. 

 

Online Film

 

Point & Shoot - The World's First Game Footage Festival

Is  game footage art? Of course it is.  As gamers picked up on the film, we gave them what nobody has ever given them. 

Their own festival. Where they can achieve global recognition and immortal glory.

All they had to do is submit their own "killcams" whenever they took down an opponent, right from their console. 

 

Web

 

Monitor_PS-multi_1000.png
Screen Shot 2015-02-23 at 4.22.02 PM.png
Screen Shot 2015-02-26 at 2.19.27 PM.png
Monitor_PS-multi_1000.png Screen Shot 2015-02-23 at 4.22.02 PM.png Screen Shot 2015-02-26 at 2.19.27 PM.png

 

Content Film

First, Randy announced the event. And submissions started cascading. 

 

Social Media

On the site, people could watch and vote for the best videos. Meanwhile, Randy kept spicing up the tournament via social media.  

And of course, giving the winners their well deserved awards. Here are a few snaps of what went during the first edition of the Point&Shoot Festival. 

 

SEND3.png
SEND4.png
Screen Shot 2015-08-03 at 6.31.16 PM.png
Screen Shot 2015-08-03 at 6.30.31 PM.png
Screen Shot 2015-08-03 at 6.30.52 PM.png
SEND2.png
SEND3.png SEND4.png Screen Shot 2015-08-03 at 6.31.16 PM.png Screen Shot 2015-08-03 at 6.30.31 PM.png Screen Shot 2015-08-03 at 6.30.52 PM.png SEND2.png

Agency: 72andSunny 

Art Director: Sean Matthews, Jeremy Wirth 

Writer: Jed Cohen, Kako Mendez

Director: Wayne McClammy

Powered by Squarespace.