Apple "Bulbs"

Apple's new MacBookPro wasn't just another product launch. 

It was an opportunity to remind people the brand's core mission.

The film won 3 D&AD Pencils and  2 Cannes Bronze Lions.

TV - "Bulbs"

Agency: TBWA/Media Arts Lab

Art Director: Robbin Ingvarsson 

Copywriter: Kako Mendez

Director: Juan Cabral